Description: Rolex Day-Date 1803 Pre-owned Rolex Day-Date ref 1803 (1969). Introduced in 1956, the Day-Date was the first wristwatch to display both the date and the fully spelled-out day of the week, instantly positioning it as Rolex’s flagship model. It’s made exclusively in precious metals, so the collection quickly became closely associated with world leaders, executives, and influential figures throughout the decades. Its nickname, the “Rolex Presidential,”