Description: Rolex GMT-Master II ref 16710 Pre-owned Rolex GMT-Master II ref 16710 (1995). The Coke Rolex features a two-tone black-and-red insert to distinguish day and night. While Pepsi bezels from this era might get more hype, there’s something to be said about the Rolex Coke as well. For starters, it never made its way into the ceramic era and was only ever used on 5-digit GMTs in aluminum, which alone makes them something of a prized collector’s item among some enthusiasts.